The Journal goes beyond the bottle.
One thoughtful piece each week on fragrance, spirits, cigars, and the stories behind them.
Highlights
The latest issue, alongside a few pieces worth reading again. Like going back to your favorite spirit or cigar.
What It Takes for a Niche Fragrance House to Actually Launch
Getting into a trade show isn't the same as making it. What actually determines whether a niche fragrance brand survives its first year.
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How Perfumery Builds a Bourbon Accord: Five Fragrances That Get Close
Vanilla, oak, caramel, and clove show up marketed as a bourbon or whiskey accord across niche and mainstream perfumery. Five fragrances built around that note, and what real bourbon smells like underneath it.
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Old Monk, the FSSAI, and the Seven-Year Claim That Came Apart
FSSAI says Old Monk's XXX rum is mostly unmatured neutral spirit, with matured rum under 5 percent of the blend. What the Bombay High Court case actually turns on, and why it stings so much for this bottle.
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